Attention
Customer build orientated product, organization and mechanisms
Continuously create value to customers by innovation
Prioritization based on customers’ view
Continuously support people growth and learning
Respect individual difference, open and honest communication
Employee benefit recognition together with company growth
Integrity is baseline, performance driven
Positive and courageous mindset to new ideas, difficulty and mistake
Resourceful through efficient mechanism and process
Continuously strong and healthy growth. OM driven investment
Clear accountability and metrics
Healthy business to satisfy customers, employees and stockholders